The cat gets the limelight

With 14 locations across New South Wales, the high profile Panthers World of Entertainment brand approached Peach to reinvigorate a declining member base.

Peach identified a lack of clear, consistent branding for the clubs, and designed collateral and materials to reinforce the brand image for the clubs as fun, family friendly places. The campaign utilised the brand’s iconic panther in a series of animated commercials, point of sale materials and direct mail.

Peach launched three membership drives for the clubs in 2008.