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Fares to fall in
love with.
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The Peach team had fun promoting NSW CountryLink’s Valentines Day ‘book one, get one free’ deal. The ‘sweetheart deals’ were promoted with original illustrations for print, press, train station posters, online and electronic direct mail.
The client reported that “it was refreshing to see a powerful sales message expressed with such charm. What’s more, it delivered increased revenue and patronage compared to the same period last year 2008 ”.
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