Building leading brands from scratch

In 2003, a boutique brewery with big ideas needed a name, a brand, packaging, marketing and advertising. Peach was there right from the beginning.

The all-Australian Bluetongue brand became quickly recognised in a highly competitive market and its packaging won International Beer Awards.

Cheeky, irreverent and sophisticated, the Bluetongue brand made great inroads into the premium beer market. In 2008 Bluetongue was purchased by Coca-Cola Amatil.