So what next?
Well, now you know that Twitter is a good way to keep track of people, news, trends and events, its time to realise it’s potential for your business.
Do you want to know what people are saying about you? What about your competitors?
Would it be handy to throw out new ideas and get people’s instant feedback?
What about staying on the pulse of what people really want in your area? Are they fed up with the same old thing? Can you already help them? Or can you develop a new way to please the crowd?
If you’ve answered yes to any of these questions – Twitter can help your business.
How to get started…
- Build an account and immediately start by using Twitter Search to listen for your name, your competitor’s names, or words that relate to your space.
- Add a picture/logo. Your clients want to see you.
- MOST Important step – LISTEN! Start to listen to what’s already out there; it’s the best way to get to know Twitter and how you can use it. Listening always comes first.
- Figure out who your twitterers will be. Have more than one twitterer at the company. People can quit. People take holidays. Plus, it’s nice to have a variety.
What should you be tweeting?
- Instead of answering the question, ‘What are you doing?’ answer the question, ‘What has your attention?’
- Ask questions. Twitter is GREAT for getting opinions.
- Follow interesting people. If you find someone who tweets interesting things, see who they follow, and follow them.
- Be wary of always pimping your stuff. Your fans will love it. Others will tune out. Don’t toot your own horn too much.
- When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
- When promoting a blog post or website link, ask a question or explain what’s coming next, instead of just dumping a link.
- Point out interesting things in your space, not just about you.
- Share links to cool things in your community.
- Talk about non-business too.
- Share the human side of your company – like employees, customers and friends. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
- Promote your employees’ outside-of-work stories.
- Finally, don’t get stuck in an apology loop. Be helpful instead
Want to know how brands like KFC, the fast-food restaurant chain, and Whole Foods, the organic grocery company, have benefited? Or how Dell generated $3 million in sales from their use of Twitter? Click here
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