What’s the good news? Peach helped drive Kloster Motor Group sales through the roof, creating their largest sale result ever.

What’s the bad news? No sale that great could last forever!

The Good News Bad News sale ran through the month of May with a cross-platform, integrated campaign led by Kloster Marketing Manager, Dan Kemp and the Peach team. 

The sale smashed previous records for Klosters.  At a time when the overall car industry was suffering a 16% downturn on previous year due to the economic crisis, the Good News Bad News sale broke the trend, boosting Kloster’s total monthly sales beyond expectation.

The Good News Bad News sale highlighted that there was no better time to buy a new car, considering government tax incentives available, low interest rates and expert predictions on future car prices.  Via a dedicated Good News Bad News sale catalogue, electronic direct mail, online advertising at strategically selected sites, inserts and ‘onsert’ post-it notes in major publications, Peach activity generated a massive increase in new car sales, achieving 143% of the previous month’s sales.

Needless to say, Klosters was extremely impressed with the good news.