As part of the club’s major brand shift, Penrith Panthers have adopted a seasonal approach to its marketing efforts. Headlined by the production of a glossy lifestyle magazine, each season will boast its own theme which will flow through all marketing communications to create consistency and increase brand reach.

The new Penrith Panthers ‘Spring Magazine' is the first edition of what will become a regular publication to promote the newly refurbished Penrith Panthers. The high quality, glossy lifestyle magazine showcases the stunning new look of the club, the latest events and membership benefits.

The seasonal marketing platform is just one of the many ongoing strategies to communicate the repositioning of the Panthers entertainment brand to its audiences throughout NSW.