In November, Peach produced a TV campaign for Kloster Honda which utilised national standard TV production for the local advertising scene. The brief was to raise awareness of, and drive visitation to, the new Kloster Honda showroom in Tudor Street, Hamilton.
Capitalising on the equity established by Honda in their positioning line – the power of dreams, Peach developed a campaign to position Kloster Honda as the place where these dreams come true.
Peach teamed up with local film director Karl Brandstater to produce this national standard commercial. Shot over two weeks using state of the art Red Digital Cinema technology, the commercial showcases four key vehicle models in iconic parts of the Hunter.
‘We’ve thoroughly enjoyed producing this campaign and are over the moon with the result. It a pleasure to work with clients locally who are willing to invest in the power of well produced, single minded advertising’ said Peach Creative Director, Mike Preston.
‘It’s a great result. We are very focused on delivering a benchmark automotive experience to every customer. That’s why we invest more in new showrooms, service centres and staff training than anyone else. And it’s why we very carefully consider the message our advertising sends to the market.’ Klosters Group Marketing Manager, Dan Kemp.
