To deliver more convenience to regional New South Wales, CountryLink has introduced eight extra train services between Canberra and Sydney.
For a campaign designed specifically for the Canberra market, and to leverage CountryLink’s sponsorship of the local NRL team, Peach made a star out of one of Canberra’s favourite sporting heroes – Raiders captain Alan Tongue.
We had a great time with Alan and his lovely wife Katie filming at Canberra Railway Station.
Working with a Canberra production company, two television commercials were filmed. A new portfolio of stills was also captured for an additional project using a local photographer and a second creative team. All done in a fly in/fly out day’s work to deliver great cost efficiencies!