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Finding real meanings for a brand
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Peach developed a campaign for Hunter Based computer systems and network management
provider, Diamond IT.
Peach identified a major selling point of the Diamond IT service – the ability to
fix the ‘problem’ before it even happens.
With cost effective, small space press ads, Peach positioned Diamond IT as a friendly,
helpful and proactive service, crucial for small businesses to ‘avoid a crash.’

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