Getting street cred and buzz and capturing fickle markets

The addition of a sexy low carb beer, Bondi Blonde, new to the Bluetongue Brewery stable was targeted to a young, image conscious market. Peach designed the logo and packaging, and its market launch was given a celebrity boost by Paris Hilton who was brought to Australia to judge the Miss Bondi Blonde competition.

FHM Magazine, party buses and managed events showcased the brand to a targeted audience.